Global Gaming terminates white label operations

first_img Tags: Online Gambling Online gaming company commits its future to B2C 5th November 2018 | By contenteditor Topics: Casino & games Strategy Global Gaming is to terminate its white label operations in order to focus efforts on its B2C business. The white label business will cease to operate during the fourth quarter, with the firm stating that there “will be no revenue” from this part of the group beyond the end of the current year. Global will now instead commit to its B2C service offering, which includes the ‘NinjaCasino’ and ‘SpelLandet’ brands. CEO Joacim Möller (pictured) said: “B2B business accounts for a small portion of the Group’s revenue, roughly 2% in the third quarter of 2018. After profit sharing with our partners, Global Gaming’s share is so small that it no longer justifies the cost of running, maintaining and developing white label operations. “All of our resources will be focused on optimising and developing our fantastic brands, which we are convinced will have a positive impact on the group.” Global declined to comment further when contacted by iGamingBusiness.com this afternoon (Monday). The closure of Global’s white label operations marks the latest stage of the company’s ongoing growth plans. In July, the company obtained a new licence in Estonia for its NinjaCasino brand, citing the country as the ideal launchpad for “several new marketing channels” in relation to re-regulation in Sweden. Global’s Safe Ent subsidiary secured the licence, allowing NinjaCasino to offer more than 200 slots to punters in the country. NinjaCasino features content from the likes of NetEnt and Play’n GO. The move comes just six months after Lars Kollind took on the newly created role of head of B2B at the firm in May.Speaking at the time, Kollind said that he “couldn’t think of a better time to join Global Gaming; as the organisation seeks to grow, it seems natural to add a new vertical in the B2B product”. Global Gaming terminates white label operationscenter_img Subscribe to the iGaming newsletter Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Casino & gameslast_img read more

Online dominates UK gambling marketing spend

first_img Regions: UK & Ireland Tags: Card Rooms and Poker Mobile Online Gambling OTB and Betting Shops Subscribe to the iGaming newsletter 27th November 2018 | By contenteditor TV advertising accounted for just 15% of British gambling industry marketing spend in 2017 AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Nearly half of the £1.56bn (€1.78bn/$1.99bn) that was spent on marketing by gambling companies in Great Britain last year was invested online, with television advertising accounting for just 15% of the total.According to Gambling Advertising and Marketing Spend in Great Britain 2014-17, a report published by strategic consultancy Regulus Partners, overall marketing expenditure has increased by 56% since 2014.Direct online marketing in 2017, including banner ads and paid search, amounted to £747m, almost double the £400m that was spent in 2014.Other forms of online marketing also grew in prominence, with social media spend rising from £42m in 2014 to £149m in 2017m, while affiliate marketing climbed from £282m to £301m.Although television advertising investment increased from £155m to £234m over the three-year period, this is some way behind direct online marketing. Sponsorship, which covers football shirts, horse racing and other events, doubled from £30m to £60m.Regulus also said that other offline advertising such as print newspaper ads and billboards fell 9% from £94m in 2014 to £70m in 2017, as companies turned their attention to online channels.Between 2014 and 2017, spending on lottery advertising dropped, falling £3m to £88m, as a result of a decline in spending across all channels with the exception of social media, which jumped from £2m to £9m.In contrast, commercial online marketing spend for betting, casino games, bingo and poker was up from £912m to £1.47bn. Direct online marketing led the way with £725m spent, followed by affiliates with £295m.Regulus compiled the report by collating figures from the audited accounts of the leading listed operators and financial data availble for private and offshore companies. While the consultancy noted that detailed information on companies’ marketing expenditure was considered commercially sensitive, making it impossible to gather exact figures, it said its estimates would have “strong credibility” within the industry.Reflecting on the report, Marc Etches, CEO of UK problem gambling charity GambleAware said the study again raised concerns about young people being exposed to gambling online.“Children are growing up in a very different world than their parents,” Etches said. “The Gambling Commission reports that 59% of 11 to 16-year-olds have seen gambling advertisements on social media, compared to 66% on television.“The Regulus analysis shows that much more attention needs to be paid to the extent of gambling-related marketing online, and that internet companies and social media platforms must share in the responsibility to protect children, and to generally raise awareness of the nature of gambling, associated risks of harm, and where to go for help and advice if it is needed.”The report comes after the UK Gambling Commission last week published a new report into young people and gambling, which said that 39% of respondents had gambled using their own money in the past 12 months.The regulator has urged both businesses and parents to step up efforts to protect children from the dangers of gambling, while also pledging to ramp up its own efforts to prevent minors from accessing regulated products. Online dominates UK gambling marketing spend Bingo Topics: Casino & games Finance Lottery Marketing & affiliates Sports betting Bingo Pokerlast_img read more

Bulgarian economic growth boosts iGaming market

first_img Email Address Topics: Finance Bulgarian economic growth boosts iGaming market Tags: Online Gambling Bulgaria’s online gaming industry saw its tax contribution grow over the first nine months of 2018, according to figures released to iGamingBusiness.com.The Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry’s (BTAMOI) annual report shows that the online sector paid BGN111.6m (€57m/$64m) in taxes over the first nine months of 2018, up 17% year-on-year.BTAMOI said 26% of that total related to licence fees, with the remainder from the 20% tax on GGR, meaning Bulgaria’s 13 regulated sites – including operators such as bet365 and GVC’s bwin – took in total handle of BGN413.5 during the period.Online gaming makes up approximately 10% of Bulgaria’s total gambling market according to the association’s figures, with the remainder generated by land-based operators.Total gambling tax contribution for the period to the end of September was at BGN174.4m, a 20% year-on-year increase, which came despite concerns over reduced tourism from Turkey affecting casino performance.BTAMOI believes the upward trajectory of Bulgaria’s gambling sector is due to factors such as new technology being more widely available throughout the country, as well as economic growth.“For the period 2017/2018 the gaming industry in Bulgaria has shown very good results at national level, based on the country’s upward economic performance,” BTAMOI said, with Standard & Poor today forecasting Bulgaria’s economy to grow by 3.6% this year thanks to soaring private consumption and low unemployment.It added that “the gaming industry is a factor in economic development, providing long-lasting employment, adding a further variety of services to tourism, and last but not least, attracting foreign investments in the country.”BTAMOI chairman Angel Iribozov told iGamingBusiness.com he hopes 2019 will be characterised by more of the stability seen during the last couple of years. A controversial law designed to restrict advertising was introduced earlier this year, but Iribozov said he does not expect any changes to take place in 2019, adding that he believes the current government is accepting of the industry.The bill, which was passed to the European Commission for assessment in June, would curb advertising while also restricting the types of facilities from which lottery scratch cards can be purchased.Referring to the Law on Gambling amendment, BTAMOI said in its annual report: “The sector needs a guarantee of the stability of investments and emerging circumstances should not affect the stability of the issued license, with the exception of the cases in which apparent violations were found.“All cases should be considered in the context of the circumstances that are as at the date of issuance of the licence in order to avoid a situation where emerging circumstances are beyond the organisers ability to change them, because they are beyond their limits of influence. Therefore, the relevance of the measures should include all subjects of licensing and regulatory regimes.” Finance AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Country’s iGaming market grows in first nine months of 2018, but could be affected by proposed advertising restrictions Regions: Europe Central and Eastern Europe Bulgaria Subscribe to the iGaming newsletter 3rd December 2018 | By contenteditorlast_img read more

Cooperation and clarity key on day one of ICE VOX 2019

first_img The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection. Cooperation and clarity key on day one of ICE VOX 2019 The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion.Panellists also highlighted the need for clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.The opening day saw industry big-hitters including William Hill chief executive Philip Bowcock and Sky Betting and Gaming executive chairman Richard Flint debate the issue of regulation, namely whether a self-regulatory approach would benefit the sector.Their fellow panellist, David Clifton of Clifton Davies Consultancy, said that social responsibility has become a major focus over the past two years. Flint agreed, and noted that practices UK licensees would have considered standard operating procedure five years ago would no long fly today.In Bowcock’s eyes, a gambling regulator’s core duty is to protect the consumer, rather than enforce the rules. This led to the panel largely agreeing that in the UK at least, there was a lack of clarity on how the regulator expects licensees to ensure customers can avoid gambling-related harm.GVC’s Martin Lycka argued that operators and regulators had to work together. “The regulators have to define the [licence] requirements, but they must do this in constant collaboration with the industry,” he explained. “This must start from when regulation is being debated, developed, and then enforced.”Fellow panellist Dion Croom of Habet Addiction Healthcare said that the collaboration should extend beyond closer links between operators and regulators, and should also bring in healthcare professionals. He said this would help give operators a better understanding of the markers of harm and the consequences of addiction.Pinnacle chief executive Paris Smith added that there was no need to totally reinvent how problem gambling is detected. She explained that the artificial intelligence and automated solutions already used for marketing at Pinnacle were now being repurposed as a way of identifying at-risk or addicted customers.Measure of the market With the panel dominated by three of the industry’s largest UK operators in William Hill, Sky Bet and GVC, it was no surprise that the session kept coming back to the market. At a time when the Gambling Commission has handed out more than £47m in fines since 2015, and the retail betting sector faces mass shop closures as a result of the decision to cut FOBT stakes to £2, this was perhaps unsurprising.Flint admitted that the UK industry had failed to engage on a political level, meaning that it had not succeeded in putting across a positive case for its existence. At the same time, he noted, gambling was becoming regulated in a similar way to financial services, forcing a change in the operating culture of licensees.Clifton suggested that the current Gambling Commission approach was “all stick, no carrot”. He said that the regulator could do more to highlight the positive impact of initiatives by operators to encourage others to make changes that could positively impact the industry’s image and social responsibility controls.However, later in the day during a session discussing whether operators deserved the GC’s fines and penalty packages, Silverfish CSR director Laura Da Silva suggested that the fines themselves had in fact helped motivate operators to do better, even if by simply prompting the more competitive companies to fight to be more socially responsible than their rivals.Similarly, Kindred Group’s David Caruana argued that the fines could be seen as a form of guidance for operators.“The fact that fines are being issued suggests that the industry needs to do more to protect players,” he said. “Fines make our life easier, as it shows where we need to improve and what to address.”Joelson Law partner Richard Williams noted that high-spending VIP customers had led to a lot of issues around anti-money laundering processes and social responsibility. Many operators, he suggested, had not managed these players properly, leading to the fines. This prompted an audience member to interject that it remained unclear what regulators expect of operators.Pinnacle’s legal, compliance and regulatory affairs manager Veronique Dos Reis echoed Clifton’s point from the earlier panel and said that rather than aggressively cracking down immediately after the introduction of new regulations – and on historical offences – regulators should find more constructive ways to manage operators.’Coop-etition’ to keep lotteries alive This theme of collaboration was continued in the day’s panel on lotteries. This even saw Zeal chief executive Helmut Becker coin the world ‘coop-etition’ to describe the mix of cooperation and competition that he believed could help future-proof the vertical.Atlantic Lottery Corporation’s Jean Marc Landry said that as a state-owned operator, it had been forced to learn from the private sector as it looks to make its product more engaging for a younger, more tech-savvy demographic. This has seen ALC revamp its infrastructure to modernise its offering, with the launch of a mobile-first customer front end helping drive a 30% increase in digital sales.Lottoland chief executive Nigel Birrell said lotteries needed to be given more entrepreneurial freedom to encourage innovation, even if this meant opening up markets previously dominated by a state monopoly to multiple providers. This was echoed by The Health Lottery’s Yakir Firestane, who argued that their protected status discourages state lotteries from innovating.However, Becker flatly denied that regulation was a barrier to innovation. “We should not wait for regulations to change before innovating,” he said. “There are already huge opportunities to do so.“And we can’t blame the regulator for not innovating. We exist with boundaries, and have to work within them.”Birrell added that as an online-only brand, Lottoland was effectively competing against operators in all other verticals. This, he said, had forced it to innovate to stay competitive.Landry suggested that many state lotteries have a “legacy mindset”, with a lack of fresh voices and diversity reducing the appetite for change.But this, the panel suggested, could be aided by Becker’s ‘coop-etition’. The Health Lottery’s QuickWin game is developed by Gamevy, a business that counts Lottoland among its investors, while Zeal is also looking to aid smaller lottery start-ups with its venture capital arm Zeal Investments.While no one on the panel expected state lotteries to disappear any time soon, they agreed that the current framework, with one legal provider and no competition, was ultimately unsustainable. This, they said, would ultimately see monopoly operators fade into irrelevance.Uncertainty to hit all US verticals  The importance of clarity reappeared on a panel featuring Ohio State Senator William Coley and Greenberg Traurig’s Mark Hichar, who were discussing the Department of Justice’s revised opinion on the Wire Act. Both agreed that the uncertainty created by the reinterpretation – as covered by iGamingBusiness.com last week – would affect all gaming verticals in the states.However, Hichar suggested that the opinion was based on shaky reasoning. He pointed out that the DoJ’s Office of Legal Counsel described the act’s language as “unambiguous” despite two Circuit Court judges ruling that it only applied to sports betting, and not all forms of gambling.Interested parties have a 90-day window ending on April 15 to launch a legal challenge against the ruling, and both Coley and Hichar suggested that challenges were likely. While Coley admitted that tackling gambling legislation was something that fellow senators had described as being “like root canal surgery”, he said that a legislative fix was the only way to ensure clarity.Until then, he noted, state lotteries in particular would be under huge pressure to ensure all of their functions were carried out in-state. Even with the DoJ expected to issue enforcement guidelines as a follow-up to the opinion, neither speaker was confident that the issue would be resolved quickly.However, Hichar did suggest a potential legal fix, inspired by New Jersey. The Garden State’s constitution states that all forms of gambling effectively take place in Atlantic City. Such an approach – which means that any form of gambling in the state is considered to be happening in the east coast casino hub – could be adopted by other states, he said. Tags: Charitable Gaming Mobile Online Gambling OTB and Betting Shops 5th February 2019 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Topics: Casino & games Legal & compliance Lottery Marketing & affiliates People Social responsibility Sports betting Strategy CSR Casino & games Subscribe to the iGaming newsletter Regions: Europe UK & Ireland US Email Addresslast_img read more

Evaluating your monitoring process to define your sustainable players and at-risk players

first_img This session will cover:• Defining a sustainable player and measuring the player journey • What data should be collected, what should you exclude, what are you looking for? How should you be grouping players into categories and what are the next steps? • Does a safe player truly exist? Identifying behavioural points and habits which you can use to categorise players by risk-level > Towards collaboration: How could a collaborative approach work to produce the best possible RG strategy? What would need to be shared between operators?Sponsor Uncategorized Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter For the second episode of WrB Responsible Gambling webinar series, our expert speakers discussed evaluating your monitoring process to define your sustainable and at-risk players. 11th June 2019 | By Louella Hughes Topics: Uncategorized Evaluating your monitoring process to define your sustainable players and at-risk players Email Addresslast_img read more

OPAP confirms Sazka’s Mucha as new financial chief

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Greek operator OPAP has appointed Sazka Group’s Pavel Mucha as its new chief financial officer, effective 1 October.Czech national Mucha will succeed Michal Houst, who is set to leave the operator by the end of September 2019.Mucha is currently serving as CFO at Sazka Group, the Czech gaming and lottery giant that last month tabled an offer of €2.06bn (£1.89bn/$2.29bn) to gain full control of OPAP.Prior to his time with Sazka, Mucha served in a number of senior financial roles with the likes of pharmaceuticals giant Pfizer and British American Tobacco. He also spent time as a tax consultant for PricewaterhouseCoopers.Should Sazka’s acquisition of the OPAP shares go through as expected, it would represent the largest all-cash voluntary offer in Greece for more than a decade.Sazka already holds a 33% stake in OPAP via Emma Delta, a business of which it is the majority shareholder with a 66.7% stake, and is now seeking to acquire the remaining 67% of shares in order to assume full control of the business.OPAP recently announced news of an acquisition deal of its own when it signed a Memorandum of Understanding to buy Intralot’s stake in the Hellenic Lotteries business for €20m.The deal, brokered by the OPAP Investment Limited subsidiary, will see OPAP take ownership of the supplierl’s 511,500 shares in Hellenic Lotteries, representing 16.5% of the total share capital. Topics: Lottery People Strategy Greek operator OPAP has appointed Pavel Mucha as its new chief financial officer, effective 1 October. Mucha currently serves in the same role at Sazka Group. Subscribe to the iGaming newsletter Lotterycenter_img Regions: Europe Southern Europe Greece 2nd August 2019 | By contenteditor OPAP confirms Sazka’s Mucha as new financial chief Email Addresslast_img read more

Betdaq launches new fixed-odds sportsbook

first_img Tags: Mobile Online Gambling Betdaq launches new fixed-odds sportsbook Sports betting Betdaq has rolled out a new fixed-odds sportsbook to support its exchange and online casino offering.The sportsbook features a shared Betdaq wallet, full and partial cash out, live streaming and in-play betting with visualisations.GVC Holdings-owned Betdaq developed the new platform in partnership with its exchange platform provider GBET, which will utilise its proprietary streaming API push technology to ensure instant and up-to-date prices are available on the sportsbook.The new launch comes after Betdaq switched to a permanent 2% commission structure 18 months ago, in a move it said has helped drive player and liquidity partner acquisition.“Launching the Betdaq sportsbook is the realisation of a key strategic aim; the consolidated Betdaq exchange-sportsbook-casino demonstrates our strength of as part of GVC and means customers can enjoy an improved experience,” Betdaq managing director, Shane McLaughlin, said.“The exchange remains our central product and the complementary introduction of the sportsbook allows us to attract and convert new players.”BetdaqBETDAQ will support the new launch with a multi-channel marketing campaign, featuring former England and Liverpool footballer Glen Johnson and actor Ralph Ineson.Image: joshjdss Betdaq has rolled out a new fixed-odds sportsbook to support its exchange and online casino offering. Features include a shared Betdaq wallet, full and partial cash out, live streaming and in-play betting. Email Addresscenter_img AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Topics: Sports betting Subscribe to the iGaming newsletter 1st August 2019 | By contenteditorlast_img read more

Africa Dashboard – August 2019

first_img Africa Dashboard – August 2019 Bingo 29th August 2019 | By Joanne Christie Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Card Rooms and Poker Mobile Online Gambling H2 Gambling Capital and iGaming Business present the latest Africa iGaming Dashboard Topics: Casino & games Lottery Sports betting Bingo Poker Email Address H2 Gambling Capital and iGaming Business are pleased to bring you the latest Africa iGaming Dashboard, which has been prepared ahead of ICE Africa in October.The estimates follow the evolution of the African igaming sector from 2012 with projections up to 2024. H2 predicts that African igaming gross win will more than double in the next five years, rising from US$996.2m (£812.2m) this year to $2bn in 2024.Due in part to poor internet connectivity, African gaming generally remains heavily retail dominated, however, H2 predicts that igaming as a percentage of African GGR will rise from 18% this year to 24.4% by 2024.After several years of rapid growth, mobile’s percentage of this looks set to remain relatively flat at about 63% over the next five years. It’s worth pointing out that this percentage was just 14.4% in 2012.With countries in Africa – particularly the biggest gaming markets – increasingly moving to regulate online gambling, the white market percentage of igaming is set to increase from 83.6% this year to 89.2% by 2024.Across both igaming and land-based gaming, casino is the most popular product in Africa, accounting for 41.9% of gross win this year.Betting is the second most popular vertical on the continent, capturing 35.8% of the market. While land-based betting currently accounts for the highest share of the sports betting total, the estimates show that by 2024 the percentage of revenues coming from online will be almost equal at 47.9%.Interestingly, however, the percentage of online sports betting GGR coming from mobile seems to have peaked over the past year or so, and H2 predicts this will tail off by a few percentage points over the coming years.Similarly, the white market percentage of online sports betting revenues will rise only a few percentage points further by 2024.H2 Gambling Capital is the gambling industry’s leading consulting, market intelligence and data team. The company has a track record of nearly 15 years focused on the global gambling industry, its projections have been influential in shaping legislators’ and investors’ views of the gambling sector across the globe. Regions: Africalast_img read more

From responsibility to regulation

first_img Growing concerns about the rise of gambling addiction in some African nations has led to calls for more stringent regulation across the continent. Jake Pollard assesses the severity of the situation and asks two leading industry figures how they would go about tackling the problem 5th September 2019 | By contenteditor Topics: Casino & games Legal & compliance People Email Address Growing concerns about the rise of gambling addiction in some African nations has led to calls for more stringent regulation across the continent. Jake Pollard assesses the severity of the situation and asks two leading industry figures how they would go about tackling the problemCorporate and social responsibility has reached such a level of prominence in 2019 that it is impossible to envisage any debate about the future of the igaming sector without discussing the subject at some length.This should come as no surprise. In Europe, and in particular the UK in recent years, we have seen the debate, and attendant criticism of the gambling industry, intensify to such levels that it seems the atmosphere and entrenched positions could not be any more pronounced.These scenarios apply to most EU markets to one degree or another, whether it is in soon-to-be or recently-regulated Holland and Sweden, or long-standing Italy and Spain.But what of Africa? CSR issues and claims that online betting has caused major problems in Kenya and Senegal, especially among young players, have been in the public sphere for some time already.The pressure created by articles from local and international media outlets depicting tales of young men spending more than they can afford and developing gambling problems have forced national authorities to act. The Uganda National Gaming Board (NGB) passed new measures in March requiring all gamblers to upload identity cards or passports to show they were at least 25 years old. The NGB said it also planned to set up a central monitoring system to track gamblers’ activities.In neighbouring Kenya, the National Assembly is considering a bill that would revamp the country’s regulatory framework for gambling, imposing significantly higher costs on licensed operators and establishing the country’s first national lottery.On 1 July, the Kenya Betting Control and Licensing Board (BCLB) suspended the licences of eight sports betting operators and refused to renew those of 19 other gambling companies. According to press reports, among the companies affected were SportPesa and Betway (both suspended) and Betin (whose renewal was reportedly rejected outright). Between them, the three control more than 80% of Kenya’s online sports betting market.But it should also be remembered that these events are occurring because of bookmakers’ aggressive marketing and dominant market positions. Their activities and growth in markets such as Kenya, Nigeria, the Ivory Coast or Senegal have attracted much coverage, most of it negative and critical, which in turn has forced the authorities to act.Without wanting to undermine the seriousness of the subject, is the situation as bad as it is made out to be? No one really knows is the true answer. There is very little reliable data that gives an accurate picture of the situation in the region.Operators are also highly reluctant to divulge any information, other than to refute or deny the worst of the allegations made about them or their owners. iGaming Business approached some of the betting operators working in Kenya and Ivory Coast for comment but they did not respond.Lottotech operates the national lottery in Mauritius. For managing director Michelle Carinci, minimising harm “through player protection programmes can only be effective if there is collaboration among all stakeholders – the regulator, law enforcement, operators, retailers, researchers, health departments and the community at large”.She adds: “Sports betting, for example, may attract underage players who love sports. It is critical that parents play their role and educate their children about the risk and possible harm associated with gambling at too young an age, which means parents must be educated [about these issues].If players understood the true odds and mechanics behind video lottery games or slot machines, they would be better positioned to make informed choices about their gambling behaviours.”The issues also play out at a societal level. Gambling can have a positive impact on how citizens approach and, as mentioned by Carinci, understand the mechanics of gambling and their own playing behaviours.“Two years ago, we aligned with UN sustainable development goals (SDG) focusing on work and economic growth; responsible consumption and production through responsible gambling programmes and partnerships; gender equality; quality education and climate action,” she says.“All those activities rely also on one important SDG and that is SDG 17, which is about partnership. With the help and involvement of multiple stakeholders, our efforts and programmes are more impactful.”Carinci explains that the SDGs were selected because they align with the societal needs of Mauritius.“In 2018, Mauritius was ranked 109 out of 149 for gender equality and diversity, demonstrating the need for action.
The education system in Mauritius has resulted in an increasing number of young students dropping out of school. Lottotech therefore supports schools that are funded by NGOs which provide a second chance to these same students. Goals should now be set aligning with the national needs.”The point Carinci is making is that real progress can only be achieved when stakeholders, including private operators, take a concerted and holistic approach to the issue.She adds: “We strongly believe that having employees involved in CSR projects provides another dimension which encourages them to be good corporate citizens and at the same time instils pride in working at Lottotech where we strive to make a difference in our communities.”For igaming consultant John Kamara of Global Gaming Africa, “responsible gambling is a huge conversation at the moment and the truth is that most African operators have failed to really understand its magnitude, which has led to some of the problems we are seeing with regulators and policy makers.”Kamara adds that operators should self-regulate and own the message of responsible gambling and communal CSR. With regard to what is happening in Kenya, he says: “It’s important to understand that the government is also reacting to the industry. Most emerging market governments are learning about gaming and they respond to how the industry presents the sector. Everyone needs to sit around the table and have a proper discussion about the way forward.”However, he believes things “will calm down and a clearer position for the industry will be achieved”.For Lottotech’s Carinci, the discussion should centre on a government’s “obligation to protect its citizens”.She goes on: “Around the world we see governments regulating industries that have the possibility to cause harm. Gambling is one of those. Unregulated operators have operated for decades. The internet and mobile gaming have enabled grey market gambling to grow at an unprecedented pace.“Some countries have given these grey operators the opportunity to become regulated operators and adhere to all the principles of responsible gambling and player protection. Other countries have taken steps to block [unlicensed] operators. We don’t believe prohibition is an effective way of protecting the public and in the long term it will not work.”As for whether the days of aggressive marketing and hyper-fast growth are over for many online operators in markets such as Kenya, Uganda or Senegal, Carinci is forthright.“One thing I think is evident: the aggressive and sometimes reckless marketing attracting minors into gambling activities, not paying heed to responsible gambling practices, the threat of money laundering and fraud, have all contributed to governments and society taking note,” she says.All this is a similar paradox to what has happened in many European markets over the past 20 years: witness the obvious example of a highly regulated market like the UK and the new Gambling Act that came into effect in 2007.Along with FOBTs on the high street, it is marketing and sports sponsorship (i.e. operators’ most visible activities) that provoke the most outrage from industry critics and subsequent action from the authorities – and even from the industry, in the form of the whistle- to-whistle ad ban set up by the major UK bookmakers.Therefore, it would be logical to see African governments erecting further barriers or blocking illegal or grey operators as they turn their focus towards establishing their own effective regulations.For Carinci this would be a positive as it “potentially would provide grey operators the opportunity to become legitimate operators, protecting and contributing to the societies within which they operate.“The more the media, community workers, health officials, regulatory bodies and the public are engaged in a dialogue, the more likely we will see a transformation in many countries that have up until now treated the issue and subject with benign neglect.“When it comes to the growth potential of markets, the right gambling model will ensure that any market will have moderate sustainable growth for the foreseeable future.”John Kamara and Lottotech’s responsible gaming strategy lead, Virginie Pasnin, will be discussing “Tackling Responsible Gambling and Public Perception for a Sustainable African Gaming Industry’ at 11:15 on Day 1 at this year’s ICE Africa, taking place on 2-3 October. To find out more and to register go here. Tags: Mobile Online Gambling OTB and Betting Shops From responsibility to regulation Casino & games AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: Africa East Africa Kenya Mauritius Uganda Subscribe to the iGaming newsletterlast_img read more

McArthur reminds operators of responsibilities amid Covid-19

first_img Email Address Topics: Casino & games Legal & compliance Marketing & affiliates Strategy Tags: Mobile Online Gambling Regions: UK & Ireland McArthur reminds operators of responsibilities amid Covid-19 British Gambling Commission chair Neil McArthur issued a message to online gambling operators, reminding them of the importance of consumer protection and responsible marketing amid the effects of the novel coronavirus (Covid-19)McArthur (pictured) said that, given the massive increase in people who will be at home for most of the day, licensees must make sure their standards of consumer protection remain as high as possible. There had already been a notable increase in activity around online slots, poker, casino gaming and virtual sports, he noted.“Protecting children and vulnerable people from being harmed by gambling has always been a major priority and we are very mindful – as you should be – of the fact that the risks of harm arising from online gambling have increased as a result of recent events,” McArthur said.As a result, he reminded licensees that they must act responsibly, particularly around affordability checks.In addition, he said they must be mindful of the fact that customers may be facing financial uncertainty or loneliness and anxiety at this time. Operators were advised to step in as soon as players showed signs of harmful behaviour.The Commission chief also told operators and affiliates to ensure their marketing efforts are socially responsible. He said marketing efforts must not “exploit the current situation for marketing purposes” and operators should “be very cautious” when cross-selling players on new verticals after the cancellation of all major sports.In addition, McArthur reminded licensees of the importance of compliance with licence conditions and codes of practice.“If we see irresponsible behaviour we will step in immediately,” he said. “So, whilst I know that the current climate is unprecedented, gambling operators must play their part in making sure that people are kept safe.”The impact of the pandemic is also being monitored by the regulator’s programme director for industry insight Ben Haden, who is collating all information on its effects for a report.The McArthur’s intervention came after the Gambling Related Harm All Party Parliamentary Group (APPG) this week called on the industry to impose a £50 daily spending limit for customers during the pandemic.“As our daily life becomes increasingly restricted and bars, pubs and entertainment venues close, many millions of people will now be at home with time on their hands,” the group wrote in a letter to trade association the Betting and Gaming Council. “Many will turn to the mini casino on their mobile phone for entertainment. Some of these will never have considered online gambling before; others will have spent years trying to avoid it.”Yesterday, APPG chair Carolyn Harris told iGB that she had already had many people inform her that they were being “inundated” with emails and texts from operators, tempting them to gamble online.“This is not the right time to be stepping up marketing operations,” Harris said. “The providers need to be behaving responsibly and I think a £50 cap would demonstrate this.” 26th March 2020 | By Daniel O’Boyle Casino & games British Gambling Commission chief executive Neil McArthur issued a message to online gambling operators, reminding them of the importance of consumer protection and responsible marketing amid the effects of the novel coronavirus (Covid-19) Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitterlast_img read more