Zee Entertainment Enterprises Limited (ZEEL), one of the country’s leading media and entertainment companies, on Wednesday announced the launch of a new television channel, Zee World, in Johannesburg.Zee World will be available from February 3 on DSTV channel 166. It is a general entertainment channel and is the first offering from ZEEL for mainstream viewers in Africa. The channel aims to showcase television series, Bollywood movies, reality shows and more action-packed content through the new channel. Also Read – I-T issues 17-point checklist to trace unaccounted DeMO cash”The corporate positioning of ‘Vasudhaiva Kutumbakam’ meaning ‘the world is my family’ is the driving force that enables us to bring authentic and entertaining content to global audiences, with a vision to reach a billion viewers by 2020,” Essel group and ZEEL chairman, Subhash Chandra said in a media statement. Speaking about the new channel, ZEEL chief executive officer – Middle East and Africa, Mukund Cairae said, “We will launch with four award winning series like Saloni, Laali, Married Again and The Promis.” Also Read – Lanka launches ambitious tourism programme to woo Indian tourists“The channel will also introduce other genres such as world drama series and shows on kids, food, reality and health before the end of the year 2015.” All content that will be aired has undergone extensive research and customisation including editing and dubbing with most of the channel’s content dubbed in South Africa using local talent. With a strong worldwide presence, boasting over 34 channels which entertains 730+ million viewers across 169 countries, ZEEL first ventured into Africa 18 years ago as the company’s first international territory.